CellaVision的技术已成为数字细胞形态学的黄金标准, 快速促进从手工的转变, 耗费时间, 昂贵的, 资源密集型流程, to utilising AI that can effectively identify and categorise cells at a faster and higher production rate, 使实验室技术人员能够轻松地进行大规模的血统分类和评估. 随着CellaVision技术的好处和影响越来越明显, so too has the demand; and now their products are being used on five continents, 拥有支持医院和实验室的销售和技术人员网络.

CellaVision

像许多乐博彩票官方app公司一样, CellaVision开始了他们的全球扩张, 首先靠近他们在乐博彩票官方app南部的基地，然后进入丹麦. 但需要制定一项战略计划，以最大限度地发挥海外乐博彩票官方app的潜力.

马格努斯Blixt, CellaVision的首席财务官表示:“我们的产品是一项投资, 许多医院或实验室, 他们需要了解我们的解决方案如何适应他们更广泛的流程. We quickly realised we needed to collaborate with global companies who serve blood labs so we could be part of collective tender bids. This meant working on the timing of our product launch and positioning in a new market.

我们也从B2C公司转型为B2B公司, 我们在每个乐博彩票官方app的需求也发生了变化. Our business model changed so we stripped down our admin and outsourced our local needs to Business 乐博彩票官方app. 马格努斯Blixt, CellaVision首席财务官

“我们也从B2C公司转型为B2B公司, 我们在每个乐博彩票官方app的需求也发生了变化. Our business model changed so we stripped down our admin and outsourced our local needs to Business 乐博彩票官方app.”

在精简的同时扩大规模

CellaVision的第一个全球乐博彩票官方app成功是在美国和加拿大, using an approach that suited their B2C business model with local legal and administration units and service teams. But when this changed and their sales reverted to being direct from 乐博彩票官方app and they adopted a model to train their business partners to service their equipment, 剩下的就是行政和就业支持了吗. 在这方面，乐博彩票官方app商社已成为一个宝贵的合作伙伴.

CellaVision

The model we have developed with Business 乐博彩票官方app has proven successful, explains 马格努斯Blixt:

“商业乐博彩票官方app为我们雇佣了当地员工, 注重实际, 合同, and legal details; this way we know we are compliant with local rules, 但这种方法也与我们的工作方式一致, 减少我们在每个乐博彩票官方app的总成本和管理. Our staff also have physical desks and 办公空间 within the Business 乐博彩票官方app office, 因为我们在每个乐博彩票官方app通常只有一两个当地人.

这个模型是有效的. 我们每年拓展到两到三个新国家, so we can copy/paste this approach and use the knowledge from Business 乐博彩票官方app to do it quickly and efficiently. 马格努斯Blixt, CellaVision首席财务官

“我们不必担心处理银行和开支问题, 计算养老金, 理解增值税, 或者什么是好的实践——这些都是乐博彩票官方app商业公司做的.

“这种模式是有效的。. 我们每年拓展到两到三个新国家, so we can copy/paste this approach and use the knowledge from Business 乐博彩票官方app to do it quickly and efficiently.”

把重点放在核心业务上

CellaVision’s approach means they can service customers in markets all around the world, 没有花费宝贵的时间, 钱, 以及有关当地就业和行政任务的资源. 通过外包, they can focus more clearly on their core business: developing innovative haematology technology and solutions.

CellaVision

“这取决于乐博彩票官方app的成熟程度, 我们的本地员工可以专注于能够创造更多价值的业务方面. 与关键意见领袖合作, 支持模拟到数字转换, 或者开发软件，以便进行进一步的研究和开发,马格努斯Blixt说道.

全球覆盖，本地应用

CellaVision和Business 乐博彩票官方app目前在11个乐博彩票官方app合作, 这个数字随着需求的变化而波动. With a co-ordinated approach and application of knowledge of CellaVision’s business model, 当地的商业乐博彩票官方app团队可以迅速启动并与员工一起运行, 办公空间, 以及持续的支持.

“大客户的方法对我们很有帮助, 我们只有一个联系人，整个流程都很精简,马格努斯Blixt总结道.

 

挑战

CellaVision’s B2B and partnership business model means their core business is highly centralised, but they have a global presence requiring local sales and customer engagement staff to meet the ongoing needs of their customers. 他们需要一个成本效益高的, 最小的风险解决方案，能够雇用和管理员工和管理全球.

解决方案

Business 乐博彩票官方app have worked closely with the CellaVision team to develop and adapt corporate services including employing staff locally, 管理所有与雇佣相关的行政事务，包括合同, 工资, 和养老金, 同时还提供实体办公室和办公桌空间.

结果

CellaVision在加拿大使用乐博彩票官方app商务服务, 中国, 德国, 印度, 意大利, 墨西哥, 新加坡, 韩国, 西班牙, 阿联酋, 和美国 giving them a scalable cost-effective approach that can be adapted to each market and their specific needs. 只有一个关键客户经理, 该模型每年可以“剪切粘贴”到多个乐博彩票官方app, 确保合规性和业务连续性.

值的影响

CellaVision continue to reach new markets and change laboratory and hospital haematology and bloodline processes. 数字化使人工显微镜变得更加安全, 可以跨站点共享吗, 减少污染或损失的风险. The ability to store and assess haematology data means bloodlines can be reviewed multiple times for different conditions, 加快诊断过程.

关于CellaVision

成立于1994年, CellaVision are at the cutting-edge of digital cell morphology offers the latest innovations for analysers, 仪器, 试剂, 以及血液学实验室使用的软件. Their automated workflows cover blood and body fluid samples from humans and animals in haematology laboratories of every size.